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'No alla violenza' ringer tee

'No alla violenza' ringer tee

Burro crew neck sweatshirt

Burro crew neck sweatshirt

Burro overhead hoodie

Burro overhead hoodie

Burro woven jogger

Burro woven jogger

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THE ICON - No alla Violenza

no alla violenza

The classic 'No alla Violenza' slogan T-shirts were produced by Burro for the Italia '90 football tournament.


The t-shirts became an instant hit, an integral part of acidhouse scene, and football stands alike and by the summer of 1990 there was hardly anyone in British pop culture from the farm, Blur, and Norman Cook (Fatboy Slim) who didn’t have one.


The slogan ‘No alla Violenza’ also made it into the British charts as the remix to New Order’s World In Motion created by Andy Weatherall.

Arena Homme + 2012 Credit: Alasdair McLellan

no alla violenza Burro
no alla violenza
Burro no alla violenza

As Worn by Norman Cook (Fatboy Slim), The Farm, The Beloved among others.

COMPANY HISTORY

  • Founded in 1990. The initial capsule collections were sold through UK independents Joseph, Jones , Psyche & Duffer Of St George.
  • September 1993. 1st full forward order collection, launched at Sehm in Paris.
  • October 1993. Flagship Store opened in London’s Covent Garden.
  • 1994. Burro continue to strengthen UK & export market through press coverage, advertising and “celebrity” endorsement. Oasis, Blur, Pulp, Ash, Paul Weller, Bjork, U2 all regular customers.
  • 1995. Burro establish themselves on the fashion map as a style leader. Export sales now account for 75% of wholesale turnover. Regular press & TV coverage maintained.
  • September. 1995. Voted Men’s Fashion retailer of the Year by FHM & Menswear magazines.
  • November 1995. British Hotwaves catwalk & exhibition in Tokyo supported by Senken Shimbun.
  • January 1996. Awarded British Apparel Export Award by HRH Princess Royal.
  • January 1996. Burro selected to show at Hong Kong Fashion Week.
  • February 1996. 1st London Catwalk Show.
  • September 1996. 2nd London Catwalk Show as part of London Men’s Fashion Week.
  • October 1996. Nominated as Men’s Designer Of The Year.
  • January 1997. Paris Catwalk debut.
  • June 1997. Burro invited to show on catwalk in Vietnam representing British Menswear.
  • July 1997. 2nd Paris Catwalk. The Paris Catwalk Shows continued each January & July until the A/W 2002 show.
  • 1999. Burro invited to take part in “Fast Forward Fashion & The Media” exhibition in the Kunstlerhaus, Vienna. Also showing were Raf Simons, Martin Margeila, Viktor & Rolf, Issey Miyake & Yohji Yamamoto.
  • October 1999. 2nd Burro Shop opens in London.
  • February 2000. Burro Shop opens in Tokyo in partnership with distributors Agosto.
  • 2000-2001. Consultancy contract for Takeo Kikuchi. Burro contracted to inject “London Streetstyle” into Takeo Kikuchi collections/licenses.
  • S/S 2000. In season “Flash” range launches alongside main ranges (20 piece reactive fashion ranges).
  • 2001. 1st “Burro Woman” range.
  • S/S 2003. Burro design 1st range for Marks & Spencer’s Autograph, this collaboration continued until S/S 2005.
  • 2003. Designed & produced “Football Fashion” range for Charlton Athletic Football Club. This is a continuing relationship.
  • 2003. Burro included in British Council’s “21st Century Dandy” exhibition & book.
  • 2004. Burro design co-branded range of shoes/trainers for Swear.
  • 2004-5. Burro produce special ranges for Urban Outfitters.
  • 2004-6 Burro design a co-branded range for Italian sportswear brand Sergio Tacchini.

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    Modern Menswear Since 1990

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